学报编辑工作的公关实务探析

在学报编辑工作现代化的过程中，要提高学报的质量，发挥好学报的作用，学报编辑人员的公关意识必不可少．从广义上理解，学报公关实务既包括对内和对外的横向公关，也包括对上和对下的纵向公关.充分认识学报公关意识的重要性，理解学报公关实务的基本内容，是做好学报工作的思想基础；而提高学报编辑的公关素质，做好学报公关实务工作，则是做好学报工作的方法和保证。

PR Practice Analysis of University Journal Editingl Work

In the process of editorial modernization, Public Relation （PR） Awareness is essential for the editors in the Journal Editorial Department, which plays an important role in the improvement of the Journal editing work. In a broad sense, Journal＇ s PR practice includes not only the horizontal PR, internally and externally, but also the longitudinal PR, upward and downward. To fully understand the importance of PR awareness, understand the basic content of Journal of PR practice is the ideological basis for the Journal＇s editorial work; to improve Journal editors＇ PR quality, do a good job in the Journal＇ PR practical work is the methods and guarantee of Journal editing work.