| 符号类型在平面广告中的应用 |
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| 引用本文： | 李曜良.符号类型在平面广告中的应用[J].西安联合大学学报,2012(5):88-90. |
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| 作者姓名： | 李曜良 |
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| 作者单位： | 西安文理学院文学院,西安710065 |
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| 摘 要： | 对类象型符号、逻辑型符号和象征型符号产生的过程,探讨类象型、逻辑型与象征型这三种符号类型在平面广告中的应用规律。根据符号学理论,以华硕笔记本电脑平面广告、中国平安保险平面广告、2010年上海世博会志愿者平面广告等案例分别解读类象型符号、逻辑型符号与象征型符号在平面广告中的视觉表现,为符号学理论在广告中进一步推广与应用提供新的理论依据。
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| 关 键 词： | 符号 平面广告 应用 |
Application of Different Types of Symbols into Plane Ads |
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| Institution: | LI Yao - liang ( School of Literature, Xi＇an University of Arts and Science, Xi＇an 710065, China) |
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| Abstract: | Through the study of the development of three symbol categories, such as class - like symbols, logical symbols and symbolic symbols, this paper discusses their application into the plane ads. Besides, based on the se- miotics theory, this paper also illustrates the visual embodiment of the three types of symbols in plane ads by citing examples of plane ads from ASUS laptop computers, Ping An Insurance of China, and volunteers in 2011 World Expo in Shanghai, which provides a brand new theoretical basis for further application of the semiotics theory into olane ads. |
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| Keywords: | symbols plane ads application |
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