| 西藏旅游中期青藏铁路效应与市场应对策略 |
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| 引用本文： | 王松平.西藏旅游中期青藏铁路效应与市场应对策略[J].西藏大学学报,2011(1):39-43,53. |
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| 作者姓名： | 王松平 |
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| 作者单位： | 四川大学历史文化与旅游学院; |
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| 摘 要： | 2006年7月1日青藏铁路通车后,西藏旅游实现了高速增长,这种增长具有明显的青藏铁路效应。文章比较了青藏铁路运营几年来西藏旅游接待情况,将这种井喷式效应分为前期、中期和长期三个效应阶段,并结合建设西藏重要的世界旅游目的地目标,重点探讨了中期青藏铁路效应的延续及市场应对的策略。
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| 关 键 词： | 青藏铁路 后续效应 应对策略 |
The Qinghai-Tibet Railway Effect and Market Strategy on the Medium Term Tourism in Tibet |
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| Wang Songping.The Qinghai-Tibet Railway Effect and Market Strategy on the Medium Term Tourism in Tibet[J].Journal of Tibet University,2011(1):39-43,53. |
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| Authors: | Wang Songping |
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| Institution: | Wang Songping (The Schoolof history tourism,Sichuan University,Chengdu,Sichuan 610021) |
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| Abstract: | Since the opening of Qinghai-Tibet railway regular trial service on 1 July 2006,numbers of tourist in Tibet has grown rapidly.In this paper the number of tourists in Tibet has been compared during the period of operation of the Qinghai-Tibet railway.The effect so-called ＂blowout effect＂ can be classified into three： prophase effect、middle effect and long-term effect.The continuation of the middle effect of Qinghai-Tibet railway and market strategy has been focused on in this paper combined with the target of construction of tourism in Tibet. |
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| Keywords: | Qinghai-Tibet railway follow-up effect coping strategies |
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