| 论体育明星肖像纪念品市场开发中的著作权问题 |
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| 引用本文： | 熊任翔.论体育明星肖像纪念品市场开发中的著作权问题[J].衡阳师专学报,2011(2):57-59. |
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| 作者姓名： | 熊任翔 |
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| 作者单位： | 湖南广播电视大学,湖南长沙410003 |
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| 摘 要： | 探讨体育明星肖像纪念品在市场开发,如肖像纪念品的著作权的许可与转让、肖像纪念品的生产与销售以及收藏,以及在市场开发中肖像纪念品的著作权与肖像权可能产生的冲突,旨在理清和协调体育肖像纪念品市场开发中的各方利益关系。
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| 关 键 词： | 体育明星肖像纪念品 著作权 体育肖像纪念品市场 |
On the Issue of Copyright in the Marketing of Image Memorabilia of Sports Celebrities |
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| XIONG Ren-xiang.On the Issue of Copyright in the Marketing of Image Memorabilia of Sports Celebrities[J].Journal of Hengyang Normal University,2011(2):57-59. |
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| Authors: | XIONG Ren-xiang |
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| Institution: | XIONG Ren-xiang(Hunan Radio ＆ TV University,Changsha Hunan 410003,China) |
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| Abstract: | The article discusses the issue of copyright in marketing of image memorabilia of sports celebrity,such as the admission and transfer of copyright of image memorabilia,production and sale of the image memorabilia and the collection of the image memorabilia.It also sets forth the conflict of the copyright of the image memorabilia and image right of sportsmen.The article is of value in cleaning up the rights and interests of all parties in marketing the image memorabilia of the sports celebrity. |
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| Keywords: | Image Memorabilia of Sports Celebrity Copyright the Market of Image Memorabilia of Sports Celebrity |
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