| 中国传媒业上市公司生产效率研究——基于DEA模型的实证分析 |
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| 引用本文： | 邓帆帆.中国传媒业上市公司生产效率研究——基于DEA模型的实证分析[J].莆田高等专科学校学报,2014(4):31-36. |
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| 作者姓名： | 邓帆帆 |
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| 作者单位： | 福建江夏学院会计学院,福建福州350108 |
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| 基金项目： | 福建省教育厅青年项目（JB13271S） |
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| 摘 要： | 综述中国传媒业上市公司研究概况,收集2011—2013年传媒行业上市公司相关数据,对其生产效率进行横向、纵向比较分析。采用DEA模型和Malmquist指数法分析样本公司的技术效率、规模效率和全要素生产率等指标,同时为传媒行业上市公司提供建议,为该行业上市公司提高生产效率和持续发展提供参考。
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| 关 键 词： | 传媒上市公司 DEA 模型 Malmquist指数法 效率 |
Study on Productivity of Listed Media Companies in China---Based on Empirical Analysis of DEA Model |
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| DENG Fan-fan.Study on Productivity of Listed Media Companies in China---Based on Empirical Analysis of DEA Model[J].Journal of Putian College,2014(4):31-36. |
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| Authors: | DENG Fan-fan |
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| Institution: | DENG Fan-fan (Accounting Department, Fujian Jiangxia University, Fuzhou Fujian 350108, China) |
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| Abstract: | The paper offers a brief introduction on the research of listed m edia com panies in China. It collects the data of listed m edia com panies from 2011 to 2013 to com pare their productivity by horizontal analysis and vertical analysis. This research exam ines the sam ple＆#39;s technical efficiency, scale efficiency and productivity of total factors and other indicators by using DEAm odel and Malm quist productivity index. Also it provides proposals as references in the im provem ent of productivity and sustainable developm ent of the listed m edia com panies. |
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| Keywords: | DEA listed media company DEA model Malm quist productivity index efficiency |
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