海西四城市女性健身消费研究及启示

对近年来海峡西岸福州、厦门、泉州、莆田四城市女性消费居前的健身项目分析表明：社会发展到一定阶段。女性已具有体育消费的需求。合适的收费、鲜明的项目特色和独特的推广手段是吸引女性健身消费的重要原因；要重视对女性进行体育消费的宣传，开发更多符合女性消费需求的健身项目，才能带动更多的女性健身消费，进而促进体育消费市场的全面发展。

Research and Enlightenment of Female Fitness Consumption in the Four Cities on the West Bank

A research on recently ever-prevailing female fitness consumption in Fuzhou, Xiamen,Quanzhou, Putian indicates that females are longing for more sports consumption with the development of our society. Hence, a reasonable charge, distinct project characteristic and unique popularization means are the main reasons to promote female＇ fitness consumption. Meanwhile, we should attach importance to popularizing female fitness consumption and develop more fitness projects that can meet the need of females so as to boom sports consumption markets.