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房地产营销:现在面临未来的挑战
引用本文:韩勇,张宇.房地产营销:现在面临未来的挑战[J].成都大学学报(自然科学版),2004,23(4):68-71.
作者姓名:韩勇  张宇
作者单位:成都大学,工商系,成都,610106;成都大学,工商系,成都,610106
摘    要:房地产营销的管理是对未来的管理,这是可持续发展行业经营技术上的特征和要求 就未来的发展趋势论述了当前我国房地产行业的内在战略性问题,据此对房地产开发企业的战略规划提出建议

关 键 词:房地产营销  未来挑战
文章编号:1004-5422(2004)04-0068-04

The Marketing of Real Estate:The Challenges of The future
HANG Yong, ZHANG Yu.The Marketing of Real Estate:The Challenges of The future[J].Journal of Chengdu University (Natural Science),2004,23(4):68-71.
Authors:HANG Yong  ZHANG Yu
Abstract:The management of real estate marketing is the management of the future. It is the feature and requirement of management skills in the fields with development potentials. The two big issues in China's real estate are discussed in terms of the future development trend. Some suggestions are also listed for the real estate investment firms' plan making.
Keywords:the marketing of real estate  future challenges  
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