| 运动营销在推动三人篮球赛的作用 |
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| 引用本文： | 李杉,邓嘉.运动营销在推动三人篮球赛的作用[J].成都大学学报(自然科学版),2006,25(3):226-228. |
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| 作者姓名： | 李杉 邓嘉 |
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| 作者单位： | 成都大学,体育部,四川,成都,610106;成都大学,体育部,四川,成都,610106 |
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| 摘 要： | 20世纪初产生的街头篮球,以其独特的魅力及运动形式迅速发展起来,在其发展过程中运动营销发挥了特殊的作用,实现了借助运动形式达到营销的目的.
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| 关 键 词： | 三人篮球 街头篮球 运动营销 品牌 群体 |
| 文章编号： | 1004-5422（2006）03-0226-03 |
| 收稿时间： | 2005-12-23 |
| 修稿时间： | 2005-12-23 |
Promoting Function of Sport Marketing in Three-player Basketball |
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| LI Shan,DENG Jia.Promoting Function of Sport Marketing in Three-player Basketball[J].Journal of Chengdu University (Natural Science),2006,25(3):226-228. |
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| Authors: | LI Shan DENG Jia |
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| Institution: | Department of Physical Education, Chengdu University, Chengdu 610106, China |
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| Abstract: | The Street Basketball,which was born in the early 1900s,has been developing rapidly with its unique attraction and style.During the course of its development,sport marketing has been playing a special role and realizing sales goal by sport. |
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| Keywords: | three-player basketball street basketball sport marketing brand group |
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