| 基于价值链的服装行业竞争力分析 |
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| 引用本文： | 刘小红,张智荣.基于价值链的服装行业竞争力分析[J].西安工程科技学院学报,2005,19(4):420-424. |
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| 作者姓名： | 刘小红 张智荣 |
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| 作者单位： | [1]惠州大学服装系,广东惠州516015 [2]西安工程科技学院成人教育学院,陕西西安710048 |
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| 摘 要： | 应用价值链理论，阐述了服装行业价值链的特点及其构成，分析了服装行业价值链组合竞争力，认为服装企业确定合理的价值链组合，有助于形成具有竞争优势的经营模式．
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| 关 键 词： | 服装 价值链 竞争力 |
| 文章编号： | 1671-850X(2005)04-0420-04 |
| 修稿时间： | 2005年1月7日 |
Analysis on the competition capacity of fashion industry based on value chain |
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| LIU Xiao-hong,ZHANG Zhi-rong.Analysis on the competition capacity of fashion industry based on value chain[J].Journal of Xi an University of Engineering Science and Technology,2005,19(4):420-424. |
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| Authors: | LIU Xiao-hong ZHANG Zhi-rong |
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| Institution: | LIU Xiao-hong~1,ZHANG Zhi-rong~2 |
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| Abstract: | Value chain theory was used to interpret the characteristic and constitution of the value chain in fashion industry,and analyze its resultant competition capacity.These discussions were useful in establishing rational value chain combinations in fashion industry and competitive marketing modes. |
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| Keywords: | garment value chain competition capacity |
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