传播全球化与社会主义核心价值体系的构建

传播全球化所带来全球文化的共享与互动有利于我国吸收世界优秀文明成果，为社会主义核心价值体系的建设提供更为丰富的思想资源和更为广阔的发展空间，但同时也弱化了社会主义核心价值体系的社会认同。我们要高度重视大众传媒在构建社会主义核心价值体系中的作用，将大众传媒作为宣传社会主义核心价值体系的主要阵地。有效发挥大众传媒在构建社会主义核心价值体系中的作用，大众传媒在强调自身建设的同时，更要凭借自身的优势和功能加强对社会主义核心价值体系的广泛传播和渗透。这就要求大众传媒的传播内容要以社会主义核心价值体系为引导，通过正确的舆论导向筑起一道坚固的防线，抵御多元文化价值观的猛烈冲击，规避我国意识形态的风险。

Communication Globalization and the Construction of the Socialist Core Value System

The sharing and interaction of global culture brought about by communication globalization will help China to absorb the outstanding achievements of world civilization and provide the construction of the socialist core value system with a wealth of idea resources and wider space for development, but it will weaken the social identity of the socialist core value system. As a carrier and intermediary of information communication and exchange of ideas, the mass media has become an important channel of the people＇ s access to information, of getting to know the society and of exchange of ideas, so we must attach great importance to the role of the mass media in building the socialist core value system and make it the main position as a propaganda of the socialist core value system. The effective use of the mass media in building a socialist core value system needs not only to emphasize its own building, but also to strengthen the widespread and penetration of the socialist core value system by taking advantage of its own strengths and capabilities. This requires the content of mass media to be guided by the socialist core value system. It requires us to build a strong line of defense through the correct guidance of public opinion so as to defend against the violent charge of multi-cultural values and to avoid the risk of ideology.