| Supply Chain Coordination of Loss-Averse Newsvendor with Contract |
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| 作者姓名： | 张龙 宋士吉 吴澄 |
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| 作者单位： | CIMSEngineeringResearchCenter,TsinghuaUniversity,Beijing100084,China |
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| 基金项目： | Supported by the National Key Basic Research and Develop-
ment(973) Program of China (No. 2002cb312205) and the Basic
Research Foundation in Tsinghua University (No. JC2001029) |
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| 摘 要： | This paper studies a supply chain model in which a single supplier sells a single product to a single retailer who faces the newsvendor problem. The retailer is loss averse. The results show that the optimal production quantity with decentralized decision making with a wholesale price contract is less than that with centralized decision making. The supply chain can achieve channel coordination with buy back and target rebate contracts. With buy back contracts, the supply chain system profits can be allocated arbitrarily between the supplier and retailer. A new kind of contract, the incremental buy back contract, gives similar results as with the buy back contract. The advantages and drawbacks of these three types of contracts are analyzed with numerical examples.
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| 关 键 词： | 供给链模式 风险分析 报纸经销人 发行工作 最优化模式 零售商 |
Supply Chain Coordination of Loss-Averse Newsvendor with Contract |
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| ZHANG Long,SONG Shiji ,WU Cheng CIMS Engineering Research Center,Tsinghua University,Beijing ,China.Supply Chain Coordination of Loss-Averse Newsvendor with Contract[J].Tsinghua Science and Technology,2005,10(2):133-140. |
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| Authors: | ZHANG Long SONG Shiji WU Cheng CIMS Engineering Research Center Tsinghua University Beijing China |
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| Institution: | ZHANG Long,SONG Shiji **,WU Cheng CIMS Engineering Research Center,Tsinghua University,Beijing 100084,China |
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| Abstract: | This paper studies a supply chain model in which a single supplier sells a single product to a single retailer who faces the newsvendor problem. The retailer is loss averse. The results show that the op- timal production quantity with decentralized decision making with a wholesale price contract is less than that with centralized decision making. The supply chain can achieve channel coordination with buy back and tar- get rebate contracts. With buy back contracts, the supply chain system profits can be allocated arbitrarily between the supplier and retailer. A new kind of contract, the incremental buy back contract, gives similar results as with the buy back contract. The advantages and drawbacks of these three types of contracts are analyzed with numerical examples. |
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| Keywords: | supply chain management supply contract channel coordination risk analysis |
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