汉唐帝陵旅游地居民对旅游影响的感知分析——陕西省茂陵、乾陵实证研究

目的基于对汉茂陵、唐乾陵风景区居民的实地问卷调查,分析其对旅游影响的感知和态度。方法运用SPSS软件对问卷的48项指标统计分析,以及应用数学模型求值分析的定量方法。结果汉唐帝陵旅游地居民对旅游业所带来的经济、社会文化及环境诸方面的正面影响感知强于负面影响、对发展旅游业持支持态度,但不同收入水平及文化程度的居民对旅游业的感知强度存在差异。结论旅游地居民对旅游影响的感知是研究旅游影响性质及其程度的重要途径。开展帝王陵园旅游地居民对旅游影响的感知程度及其对旅游业态度的调查研究,旨在正确认识居民在旅游业发展中的地位和作用,为制定科学合理的旅游发展策略,促使以汉唐帝陵为依托的汉、唐文化旅游区可持续发展提供依据。

The analyses on the resident' perception of tourism impact in ancient king cemetery——The case study of Maoling and Qianling,Shaanxi Province,China

Aim Based on the questionnaire and onthe-spot visiting to the residents from the beauty spots on Maoling and Qianling,Shaanxi,China,the resident' perception and attitude to the tourism are analyzed.Methods The "SPSS" software to deal with the datum and the quantitative method of the math model evaluation are used.Results The obverse perception on the economy,society culture and environment impact of the tourism development of the residents from the tourism destination on Maoling and Qianling relatively outgo the negative influence perception,and the residents abet the tourism development.There are the difference of the tourism perception between the residents with differ income and culture level.Conclusion The residents' the tourism influence perception is an important method to study the character and the degree of the tourism influence. To investigate the degree of the residents' the tourism influence sensation and their attitude to the tourism,the aim is to exactitude understand the station and action of the residents on the tourism development.In order to constitute the reasonable strategy of the tourism development and to promote the continuance development of the tourism region for Han and Tang culture and to rely on the ancient king cemeteries.