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太白山旅游SWOT分析与客源市场分类研究
引用本文:卫旭东.太白山旅游SWOT分析与客源市场分类研究[J].宝鸡文理学院学报(自然科学版),2004,24(1):64-67,72.
作者姓名:卫旭东
作者单位:宝鸡文理学院,地理科学与环境工程系,陕西,宝鸡,721007
基金项目:国家自然科学基金 , 陕西省重点实验室基金 , 陕西省教育厅资助项目
摘    要:太白山国家森林公园作为国家4A级山岳性度假风景名胜区,其客源市场具有独特规律.文章通过实地抽样调查,采用"市场分类研究法"和"SWOT分析技术",对太白山旅游环境和不同吸引物所对应的旅游市场进行分类,发现客源的时空分布差异与法门寺游客的非共享关系.这些规律对分析太白山旅游需求趋势,培植旅游发展动力机制,制定旅游产品战略和市场战略具有重要意义.

关 键 词:SWOT分析  客源市场  分类研究  太白山森林公园  太白山  旅游市场  SWOT  分析技术  客源市场  分类研究法  analysis  market  objective  research  意义  市场战略  产品战略  发展动力机制  培植  需求趋势  共享关系  游客  法门寺  分布差异
文章编号:1007-1261(2004)01-0064-04

The classification research on objective market of Taibai Mountain and its SWOT analysis
WEI Xu-dong.The classification research on objective market of Taibai Mountain and its SWOT analysis[J].Journal of Baoji College of Arts and Science(Natural Science Edition),2004,24(1):64-67,72.
Authors:WEI Xu-dong
Abstract:The Taibai Mountain National Forest Park, as national 4A level mountain vacation landscape scenic spot region in Shaanxi Province,China,has objective market that possesses oneness law.This paper analyzed the tour environment and tourist market with corresponding differ attractor in Taibai Mountain by using the market classification research method and SWOT analytic technique through sample survey on the spot,found that the time-space distribution difference about tour objective market is not to be shared relationship with Famen Temple tourist.It is very importance that the laws will be used for analyzing Taibai Mountain tourism demand trend,implanting tourism growth power machine system,establishing tourism products strategy and market strategy for the future.
Keywords:SWOT analysis  objective market  classification of market  Taibai Mountain Nation Forest Park
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