| 英汉广告文体的比较及其功能 |
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| 引用本文： | 曾文雄,杨蒙.英汉广告文体的比较及其功能[J].攀枝花学院学报,2004,21(3):64-67. |
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| 作者姓名： | 曾文雄 杨蒙 |
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| 作者单位： | 广东商学院,广东广州,510320 |
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| 摘 要： | 经济全球化时代的广告语变得越来越重要。本文讨论英汉广告的主要句式、结构及其功能。通过英汉广告文体的对比分析，透视了英汉广告语体的特点，使我们更好地运用不同的语体传递所要传递的广告信息。
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| 关 键 词： | 英语广告 汉语广告 文体 广告语 句式 修辞法 |
A Contractive Study of English - Chinese Advertising Languages and Their Functions |
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| Zeng Wen-xiong.A Contractive Study of English - Chinese Advertising Languages and Their Functions[J].Journal of Panzhihua University,2004,21(3):64-67. |
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| Authors: | Zeng Wen-xiong |
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| Abstract: | Advertising language become more and more important in the context of economic globalization. This paper analyses the main sentence styles, structures and their functions in English and Chinese advertising languages. The charactreistics of English-Chinese advertising language can be understood by the contrast of English-Chinese languages, which lets us employ various sentence styles to convey the messages of advertisement effectively. |
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| Keywords: | advertising language English-Chinese contrast rhetoric functions |
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