| 导入CI战略塑造地方高校新形象 |
| |
| 引用本文： | 李碧茹,刘烨.导入CI战略塑造地方高校新形象[J].攀枝花学院学报,2007,24(5):113-116. |
| |
| 作者姓名： | 李碧茹 刘烨 |
| |
| 作者单位： | 1. 攀枝花学院机电工程学院,四川攀枝花,617000
2. 攀枝花学院外语学院,四川攀枝花,617000 |
| |
| 摘 要： | 作为后期发展的地方院校,面对各名牌院校,面对众多蓬勃发展的同类院校,在学生生源争夺日益激烈的情况下,如何求得高校稳定发展,树立个性化的办学理念,提高自身的知名度和美誉度,以获得学生和家长对学校的信任和好感。世界范围的CI(企业识别系统)热潮以及CI战略所具有的功效,给地方高校提供了一条捷径,实现其发展目标。
|
| 关 键 词： | 导入 地方高校 形象 |
The Introduction of CI Strategy and Creation of a New Image of Local Universities |
| |
| Li Bi-ru,Liu Ye.The Introduction of CI Strategy and Creation of a New Image of Local Universities[J].Journal of Panzhihua University,2007,24(5):113-116. |
| |
| Authors: | Li Bi-ru Liu Ye |
| |
| Institution: | School of Electromechanical Engineering of Panzhihua University, Panzhihua,617000, SiChuan; School of Foreign Languages and Cultures of Panzhihua University, Panzhihua 617000,Sichuan |
| |
| Abstract: | As a developing local university,facing the threat posed by famous universities and other similar universities which grows vigorously,the problem is how to develop it stably,set up individualized school management methods,improve its fame and honor,gain students and parents'trust and good opinion to the school.The introduction of CI in the world and the efficacy of CIS supply a shortcut to achieve its aim. |
| |
| Keywords: | CI |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
