消费社会中自我认同的四大转变

消费社会的到来对人们思想观念和认同结构的冲击极大，导致人的生存样态发生剧烈变化，对人的认同形成了干涉性认同威胁，使自我认同在价值尺度、存在状态、认同方式、认同类型等方面发生了重大转变。具体来说，消费社会中人的自我认同价值尺度由客观实用尺度转向主观感受尺度；人的自我认同存在状态从立体化转向平面化；人的自我认同方式从对实物的依赖性转向对符号的依赖性；人的自我认同类型从生产型转向消费型。

The Four Transformation of Serf-identity in Consumer Society

The advent of consumer society have a devastating impact on on people＇s minds and identity structure, leading to the survival of human-like state of dramatic change, on the person＇s identity to form a threat to interfere with sexual identity, so that self-identity, the value scale, state of existence, identity way, identity type of major changes have taken place. Specifically, the consumer society value of man＇s self-identification measure of utility-scale shift from an objective measure of subjective feelings; person＇s self-identity, existence of the state shift from the threedimensional planar; person＇s self-identity mode shift from the physical dependence on the symbols dependence; person＇s self-identity type from production to consumption-based.