商务英文信函中的指令性言语行为分析

随着社会经济的高速发展,商务英语信函逐渐成为人们在全球经济领域内国际贸易双方进行书面商务信息沟通的重要手段,通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、传递友谊等,其撰写成功与否对企业的业务很重要。在拟写商务英文信函时,应充分利用言语行为理论,恰当运用表达言语行为发出指令,不卑不亢,达到有效的商务交际。

Analysis on Directive Speech Act in English Business Letters

With the rapid development of social economy, English business letters are becoming more and more important in the communication between the two parties of international trade. By writing letters, people can exchange information, negotiate business, handle problems and express friendship. Writing English business letters plays an important role in the development of a business. To achieve effective business communication, speech act theory should be used fully and the directives can be made by expressive speech acts.