| 我国乡村旅游营销策略研究 |
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| 引用本文： | 陈德林.我国乡村旅游营销策略研究[J].科技信息,2009(3):248-248,228. |
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| 作者姓名： | 陈德林 |
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| 作者单位： | 咸宁职业技术学院管理系; |
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| 摘 要： | 加强乡村旅游市场研究、创新乡村旅游营销策略是实现我国乡村旅游可持续发展的必然选择。本文通过探讨我国乡村旅游发展中存在的问题和对乡村旅游产品、目标市场的分析，以现代旅游营销理论为指导，对我国乡村旅游营销策略进行了研究。
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| 关 键 词： | 乡村旅游 乡村旅游产品 目标市场 营销策略 |
Country Tourism Marketing Strategy Study |
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| CHEN De-Lin.Country Tourism Marketing Strategy Study[J].Science,2009(3):248-248,228. |
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| Authors: | CHEN De-Lin |
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| Institution: | Management Department of Xianning Vocational Technical College;Hubei Xianning 437100 |
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| Abstract: | Strengthening the rural tourism market research,creating the rural tourism marketing strategy was the inevitable choice for China to achieve sustainable development of rural tourism.In this thesis,in order to study Chinese rural tourism marketing strategy,the author used the modern tourism marketing theory as a guide,explored the problems of Chinese rural tourism development and the analysis of rural tourism products and the target of the rural tourism market. |
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| Keywords: | Rural Tourism Rural Tourism Products The target of the rural tourism market Marketing Strategy |
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