| 英语广告与概念隐喻 |
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| 引用本文： | 梁萍.英语广告与概念隐喻[J].科技信息,2012(35):277-277. |
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| 作者姓名： | 梁萍 |
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| 作者单位： | 苏州职业大学,江苏苏州215007 |
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| 摘 要： | 本文从系统功能语法的概念隐喻角度分析几则英语广告，旨在说明概念隐喻能够帮助广告语篇扩充信息量，起到劝诱鼓动的目的。同时，观念隐喻的使用也印证了系统功能语法中选择就是意义的理论。
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| 关 键 词： | 英语广告 概念隐喻 过程转化 |
On Ideational Metaphor and English Advertising |
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| LIANG Ping.On Ideational Metaphor and English Advertising[J].Science,2012(35):277-277. |
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| Authors: | LIANG Ping |
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| Institution: | LIANG Ping (Suzhou Vocational University,Suzhou Jiangsu,215007) |
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| Abstract: | The article aims at exploring and analyzing several English newspaper advertisements from the angle of the ideational metaphor in systemic functional grammar. Its purpose is to reveal that the strategy of ideational metaphor is used in advertising in order to enlarge the information of the products and persuade customers to purchase .In addition , the analysis can prove the theory in systemic functional grammar that choice is the meaning as well. |
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| Keywords: | English advertising Ldeational metaphor Lransformation |
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