| 略论企业营销中商品色彩的心理效应 |
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| 引用本文： | 曾坤生.略论企业营销中商品色彩的心理效应[J].广西民族大学学报,1996(1). |
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| 作者姓名： | 曾坤生 |
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| 作者单位： | 湖南师范大学 |
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| 摘 要： | 本文主要从企业营销与商品色彩的关系、色彩的特征、商品色彩差异、商品色彩生理心理效应等方面探讨了企业营销中的商品色彩问题，指出企业营销管理必须重视运用色彩策略，以提高营销竞争能力，并提出了一些可行的色彩策略．
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| 关 键 词： | 营销管理 色彩心理效应 色彩策略 |
On Psychological Effects of Commodity Packages in Marketing |
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| Zeng Kunsheng.On Psychological Effects of Commodity Packages in Marketing[J].Journal of Guangxi University For Nationalities(Natural Science Edition),1996(1). |
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| Authors: | Zeng Kunsheng |
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| Abstract: | This artcle mainly relates the results in marketing with the cause of the commodity colour,the features and the psychological effects. It discusses that colours must be given more attention to the commodity packages in marketing management, so as to increase the commodity's competition. The author discusses some practicable colour methods in five ways. |
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| Keywords: | Marketing management Colour psychological effect Colour strategy |
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