中国休闲旅游发展研究新进展

目前,旅游业发展正步入产品的转型期,由传统的观光逐渐转为休闲旅游,休闲旅游已呈现出国内化、家庭化、大众化、多元化、郊区化和高品位化发展态势。促进人们对休闲旅游的认识转变,并科学设计休闲旅游产品结构,注意科学规划、加强与休闲相关的各种旅游新产品的开发,加强休闲旅游与度假、观光、文化、生态等旅游的互动,完善休闲旅游产品的配套设施,准确定位休闲旅游客源的市场,走集团化发展,品牌化经营的道路,休闲旅游将大有发展。

New Progress in the Researches into the Development of China's Leisure Travel

Currently, tourism development is at a transitional period, shifting from the traditional sightseeing to leisure travel, the latter of which are now being carried out by the general public by families to spend their holidays in the suburbs or other places in China. Leisure travel can expect a broad prospect if efforts are made to promote the change of people's understanding of leisure travel, properly design tourism products of leisure travel, enhance the interaction of leisure travel with holidaying, sightseeing, cultural and ecological tourism, improve the supportive facilities, clearly define the passenger source markets, and develop brand names of tourism.