基于感知控制视角的网络隐私忧虑实证研究

研究不同的网络隐私保障手段对网民们网络隐私忧虑的影响,对于互联网行业未来的发展具有相当重要的意义.以技术威胁规避理论中的控制理论为基础,构建网络隐私忧虑影响机制研究模型,并针对模型提出假设.实证结果表明在中国：1）政府立法与网络隐私忧虑没有关系.2）互联网业界行规的自律与网络隐私忧虑没有关系.3）自我保护手段中的技术性自我保护手段虽然与感知避免能力正相关,但感知避免能力与网络隐私忧虑负相关的假设没有得到证实,无法进一步验证两者关系.4）感知威胁与网络隐私忧虑正相关,提出网络隐私忧虑影响机制模型,对未来相关领域研究提供新的研究视角;影响机制中的因素对网络隐私忧虑测量模型中二阶因子的影响,也可为学术界进一步研究相关问题提供有益参考.

Emprical Research on Online Privacy Concerns based on Perspective of Perceptual Control

It was regarded as a significant role for the future development of the internet industry to explore the impact of different ways of safeguarding online privacy on netizens＇ online privacy concerns. Based on the control theory orignated from Technology threat avoidance theory, the study took a first step to build a research model of mechanism on how the online privacy concerns working, deducing hypotheses for the model simultaneously. Results showed that： 1） there is no relationship between government legislation and online privacy concerns. 2） Nor is {or self-regulation of the Internet industry norm. 3） A positive correlation was found between the way of technical self--protection and the perceived ability to avoid, but failed to veri- fy the hypothsis of a negative correlation between the perceived ability to avoid and online privacy concerns. 4） Perceived threat was positively related with online privacy concerns. Mechanism model on how online pri- vacy working proposed in the study may start a new perspective for researches in the related fields in the fu ture, meanwhile supplying useful references for academic researches, on related issues.