| 突变理论在零售商综合竞争力评价中的应用研究 |
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| 引用本文： | 胡正威.突变理论在零售商综合竞争力评价中的应用研究[J].科学技术与工程,2012,12(7):1712-1716. |
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| 作者姓名： | 胡正威 |
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| 作者单位： | 江苏科技大学经济管理学院,镇江,212003 |
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| 摘 要： | 将突变理论应用于零售企业综合竞争力评价过程，主要是以突变理论的基本原理为理论基础，结合零售企业的经营特点建立符合零售业的竞争力指标体系并对其进行综合评价。研究列举了两种突变理论在零售企业综合竞争力的应用情形，研究结果表明突变理论减少了传统方法主观评价所引起的误差影响，适合于企业竞争力比较评价
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| 关 键 词： | 突变理论 零售企业 综合竞争力 |
| 收稿时间： | 2011/12/13 0:00:00 |
| 修稿时间： | 2011/12/22 0:00:00 |
A research on application for catastrophe theory in evaluation of comprehensive competitiveness of retail enterprises |
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| huzhengwei.A research on application for catastrophe theory in evaluation of comprehensive competitiveness of retail enterprises[J].Science Technology and Engineering,2012,12(7):1712-1716. |
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| Authors: | huzhengwei |
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| Institution: | (School of Economic Management,Jiangsu University of Science and Technology,Zhenjiang 212003,P.R.China) |
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| Abstract: | Appling the catastrophe theory to the evaluation of the comprehensive competitiveness of retail enterprises mainly as the basic principles of catastrophe theory as theoretical basis, combining the management characteristics of the retail enterprise, establishing competitiveness index system accordance with the retail business and then evaluating its comprehensive competitiveness. This paper listed two kinds of application Catastrophe theory in retail enterprises
competitiveness, the results show that the catastrophe theory reducies the error caused by the traditional method for subjective evaluation, and is suitable for enterprise competitiveness evaluation. |
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| Keywords: | catastrophe theory retail enterprises comprehensive competitiveness |
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