顾客感性意向评价与产品造型关联性研究

应用以消费者为导向的“感性工程”理论与技术，以电子产品MP3为例进行了研究，共收集市场上较为流行的35例款式，通过7阶语意量表法、因子分析、聚类分析与偏最小二乘回归等方法，探讨了产品结构形态要素、色彩要素和关键感性意向词汇之间的关联性。研究结果可指导后续产品设计，并且此研究方法和结论也可应用到其它相关产品上。

A Corresponding Relationship Study on the Consumers' Kansei Image Evaluation and the Product Style

Apply the techniques of Kansei engineering that regards the consumers as the directions, to take the electronics product MP3 as an example, 35 popular styles were used and investigated, by means of 7 rank semantic distinction quantity forms method, factor analysis, clustering analysis and the method of Partial LeastSquare Regression, etc, to explore the relationship between product structure appearance elements, color factor and Kansei image phrase. The study results can guide the followed product design, and this method and conclusion also can be applied at studying the relative product.