电子商务环境下企业竞争情报系统绩效评价模型的研究

电子商务环境下,企业竞争情报工作的开展受到越来越多的关注.而竞争情报系统作为竞争情报必备环节,在竞争情报过程中起着重要的作用,因此研究竞争情报绩效的评价具有重要的意义.首先分析了电子商务环境下影响ECIS绩效的因素以及ECIS绩效评价的指标体系,并使用了层次分析法确定了各指标的相对权重.接着又运用模糊综合评价的方法,得出了电子商务环境下ECIS绩效评价模型.最后针对某电子商务企业进行了实证研究,并对结果做了分析.

Research on the Evaluation Model of ECIS Performance under Electronic Commerce

Under electronic commerce, the work of carrying out enterprise competitive intelligence is getting to be paid more attention. As an essential sector, competitive intelligence system plays an important part in competitive intelligence process, so the study of competitive intelligence system performance evaluation will prove of great importance. This paper analyses the index system of competitive intelligence performance evaluation as well as the influencing factors determining competitive intelligence performance, and then uses AHP method to fix on the weight of index system. And then applies fuzzy synthesis evaluation to work out the evaluation model of ECIS performance under electronic commerce. Finally the paper combined with a certain electronic commerce company to practice of the evaluation model, and analyzes the results.