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电子商务站点中的频繁查找路径挖掘技术
引用本文:边小勇,张晓龙.电子商务站点中的频繁查找路径挖掘技术[J].武汉科技大学学报(自然科学版),2006,29(4):388-390.
作者姓名:边小勇  张晓龙
作者单位:武汉科技大学计算机科学与技术学院,湖北,武汉,430081
摘    要:Web上用户行为的挖掘是Web日志挖掘的重要内容,挖掘到的查找路径能够提供决策支持。分析频繁项集挖掘和路径挖掘的不同之处,提出了类Apriori算法,使之适用于路径挖掘,然后在VC++中针对预处理过的日志数据进行实验分析,获得了一些可信度高的关联页面,这些页面关联信息将有助于改进商业站点结构,提高站点的访问率。

关 键 词:Web挖掘  查找路径  类Apriori
文章编号:1672-3090(2006)04-0388-03
收稿时间:2005-12-09
修稿时间:2005年12月9日

Mining Technique for Frequently Accessed Paths to E-Commerce Site
BIAN Xiao-yong,ZHANG Xiao-long.Mining Technique for Frequently Accessed Paths to E-Commerce Site[J].Journal of Wuhan University of Science and Technology(Natural Science Edition),2006,29(4):388-390.
Authors:BIAN Xiao-yong  ZHANG Xiao-long
Institution:College of Computer Science and Technology, Wuhan University of Science and Technology, Wuhan 430081, China
Abstract:Mining users' behavior on Web is extremely important in the Web usage mining,and mined accessed path can provide support for decision-making.In this paper,the difference between frequent itemset-mining and path-mining on Web is first analyzed,and a revised algorithm based on Apriori is proposed for path mining.The algorithm on a bulk of preprocessed web log data is then tested with the VC++ tool,and some related Web pages of high-confidence are obtained,which help improve website structure and attract more visits.
Keywords:Web mining  accessed path  similar Apriori
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