中国服装企业品牌战略探析

我国面临加入“WTO”的机遇转折 ,作为服装企业要摆脱创品牌的困境 ,企业方面需有正确的定位 ,并走强强联合的道路 ,同时大力培养并树立作为本企业形象载体的品牌设计师 ;另一方面 ,政府需给予创名牌企业政策上的扶持 ,只有这样 ,才能创建走出国门 ,走向世界的名牌 ,与国外品牌抗衡。

The inquiry about strategy of brand of Chinese clothing enterprise

Faced with the opportunity of that China jioning WTO and the difficult position of developing the brand of Chinese clothing enterprise, Chinese clothing enterprise must carry out the corresponding brand strategy, thus producing the famous brand of China and even the world. The government ought to provide preferential policy for the enterprise that is producing famous brand. On the other hand the enterprise should select the proper position and exploit the useful value of famous brand as the image of enterprise. At the same time, several groups of clothing companies can be combined at a certain range so as to that contend with foreign brand.