新媒体下受众话语权的回归

根据新媒体的特征对新媒体与受众的关系进行了分析，说明在实用性方面，新媒体是以改变人的生活方式为出发点的，最大限度地适应了受众日益个性化和复杂性的信息交流方式。新媒体的互动性传播，不仅为受众提供了极为平民化和通俗化的信息内容，而且使传受双方的交流趋于平等，博客和播客等“自媒体”的迅速普及，为广大受众提供了便捷的表达自己心声的平台，实现了新媒体下受众话语权的回归。

Regression of Receiver's Discourse Right under New Media

According to the characteristics of the new media, the relationship between the new media and the receiver is analyzed. It is explained that in practicability, the starting point of the new media is to influence people＇s life style, and it can maximally adapt the increasing individuation and complexity of the receiver＇s model of the information communication. The interaction of the new media＇s communication, not only provides popular and popularized information, but also makes the communication of the transmitter and accepter tends to equality. The rapid development of we media, such as blog and podcasting, provides convenient platform for the receiver to express their feelings. It realizes the regression of the receiver＇ s right of discourse under the new media.