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| 地域特色文化动漫宣传片的开发与创新——以“中国酥梨之乡”为例 | |
| 引用本文： | 魏三强,侯舞阳,刘江,张克柱,程家超,粱西陈.地域特色文化动漫宣传片的开发与创新——以“中国酥梨之乡”为例[J].沈阳大学学报,2012,24(5):83-86. |
| 作者姓名： | 魏三强 侯舞阳 刘江 张克柱 程家超 粱西陈 |
| 作者单位： | 1. 宿州职业技术学院,安徽宿州,234101 2. 宿州职业技术学院,安徽宿州234101 北京电影学院动画学院,北京100088 3. 宿州市凹凸广告传媒有限公司,安徽宿州,234000 |
| 基金项目： | 安徽省教育厅自然科学基金项目（KJ2012Z405）; 安徽省高等学校省级优秀青年人才基金重点项目（2012SQRL199ZD） |
| 摘 要： | 为寻求宿州职业技术学院与宿州中卡通动画制作股份有限公司、宿州凹凸广告传媒有限公司进行全方位的"院中园,园中院"产学研一体化合作,主要运用Flash、Photoshop等软件的设计与制作技术,开发"中国酥梨之乡"(宿州砀山酥梨)特色文化的动漫宣传片及衍生产品,对于宣传魅力砀山、服务地方经济、培养高端技能型动漫人才、精心打造砀山特色文化产业、全面提升砀山的绿色GDP和实现校企双赢,具有一定的意义和价值. |
| 关 键 词： | 砀山酥梨 文化 动漫宣传片 衍生产品 |
Development and Innovation of Animation Promo based on Regional Characteristic Culture-- Taking the Hometown of China Crisp Pear for Example |
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| WEI Sanqiang,HOU Wu yang,＇,L IU J iang,ZHANG Kezhu,CHENG J iachao,LIANG Xichen.Development and Innovation of Animation Promo based on Regional Characteristic Culture-- Taking the Hometown of China Crisp Pear for Example[J].Journal of Shenyang University,2012,24(5):83-86. | |
| Authors: | WEI Sanqiang HOU Wu yang ＇ L IU J iang ZHANG Kezhu CHENG J iachao LIANG Xichen |
| Institution: | 1 (1. Suzhou Vocational Technical College, Suzhou 23400, China; 2. Animation School, Beijing Film Academy, Beijing 100088, China; 3. Suzhou AOTU Advertising Media Company, Suzhou 234000, China) |
| Abstract: | By using the design and production technology of Flash, Photoshop and other software, the animation promo and derivative products about the unique culture in the hometown of Chinese Crisp Pear （Dangshan, Suzhou） are developed, which has a certain significance in publicizing the charm of Dangshan, servicing the local economy, developing high-end skills-based animation talent, carefully building cultural industries with Dangshan features, enhancing the green GDP of Dangshan and realizing school-enterprise win-win situation. |
| Keywords: | Dangshan crisp pear culture animation promo derivative products |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |