| 霍夫兰军中说服研究引鉴 |
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| 引用本文： | 周新宇,李伟.霍夫兰军中说服研究引鉴[J].沈阳大学学报,2004,16(1):94-99. |
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| 作者姓名： | 周新宇 李伟 |
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| 作者单位： | 1. 深圳电视台,新闻综合频道,广东,深圳,518021
2. 北京广播学院,传媒经济研究所,北京,100024 |
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| 摘 要： | 霍夫兰是传播学的四大奠基人之一,作为耶鲁大学的实验心理学教授,他在第二世界大战时期为美国军方从事的士兵心理实验研究,将传播学带入了更为宽广的范围,把心理实验方法引进了传播学领域。霍夫兰在第二次世界大战时期进行的该项军事说服效果研究,从实验的背景到具体的实验步骤与方法,将这项在传播学史中占有重要地位的研究过程展示开来。
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| 关 键 词： | 霍夫兰 说明效果 睡眠效果 免疫效果 枪弹论 有限效果论 |
| 文章编号： | 1008-9225(2004)01-0094-06 |
| 修稿时间： | 2003年9月8日 |
Research on military persuasion by Hovland |
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| ZHOU Xin-yu,LI Wei.Research on military persuasion by Hovland[J].Journal of Shenyang University,2004,16(1):94-99. |
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| Authors: | ZHOU Xin-yu LI Wei |
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| Institution: | ZHOU Xin-yu~1,LI Wei~2 |
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| Abstract: | Hovland is one of the four founders of dissemination in communications.As a phychological professor in Yale,he devoted himself to the research on the mental situation of soldiers for the US military during the world war two,in which he brought the communications to the wide range,and introduced phychological experimental method to the field.Introduces Hovland's research on the above topics to unveil the process of the most significant research in the history of communications,by recommending the background and method of his research. |
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| Keywords: | Hovland persuasive effects sleeper effects inoculation effects bullet theory limited effects |
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