| 意见领袖——农村社区重建社会信任的重要力量 |
| |
| 引用本文： | 朱世昭.意见领袖——农村社区重建社会信任的重要力量[J].沈阳大学学报,2010,22(2):16-19. |
| |
| 作者姓名： | 朱世昭 |
| |
| 作者单位： | 华中农业大学文法学院,湖北,武汉,430070 |
| |
| 摘 要： | 介绍了农村社区的信任现状，分析了其产生的原因。阐述了农村社区意见领袖的双重身份与双重效果，认为意见领袖在农村社区重建社会信任过程中起着重要的作用：可以在人际传播中增强信任度，可以提高传播效果，增强公信力，可以带动社区成员增强社会信任。
|
| 关 键 词： | 意见领袖 人际信任 社会信任 信任危机 |
Opinion Leader: The Important Role of Reconstruction of social Trust in Rural Society |
| |
| ZHU Shizhao.Opinion Leader: The Important Role of Reconstruction of social Trust in Rural Society[J].Journal of Shenyang University,2010,22(2):16-19. |
| |
| Authors: | ZHU Shizhao |
| |
| Institution: | ZHU Shizhao(Institute of Literature , Law,Huazhong Agricultural University,Wuhan 430070,China) |
| |
| Abstract: | The status of the trust of rural society is introduced;the causes of it are analyzed.The dual identity and a double effect of opinion leaders in rural communities are described.It is considered that,opinion leaders play an important role in the process of rebuilding social trust in rural communities: they could increase confidence in interpersonal communication;they could improve communication effects,and enhance credibility;and they could lead community members to enhance social trust. |
| |
| Keywords: | opinion leader interpersonal trust social trust crisis of confidence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
