| 企业战略联盟的共生经济效应 |
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| 引用本文： | 张怡跃.企业战略联盟的共生经济效应[J].沈阳大学学报,2008,20(1):23-26. |
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| 作者姓名： | 张怡跃 |
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| 作者单位： | 连云港职业技术学院,江苏,连云港,222001 |
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| 摘 要： | 利用企业博弈模型得益矩阵分析了企业合作战略联盟的策略选择问题。探讨我国企业多元化经营的意义及面临的问题及风险。强调战略联盟是我国企业实现共生经济的必然选择。
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| 关 键 词： | 企业战略联盟 共生经济 策略选择 风险 途径 效应 |
| 文章编号： | 1008-9225（2008）01-0023-04 |
| 收稿时间： | 2007-09-07 |
| 修稿时间： | 2007年9月7日 |
Symbiosis Economy Effect of Business Enterprise Strategy Alliance |
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| ZHANG Yiyue.Symbiosis Economy Effect of Business Enterprise Strategy Alliance[J].Journal of Shenyang University,2008,20(1):23-26. |
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| Authors: | ZHANG Yiyue |
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| Institution: | ZHANG Yiyue (Lianyungang Vocational and Technology College, Lianyungang 222002, China) |
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| Abstract: | The benefit matrix of enterprise game model is adopted to analyze the strategy selection of business enterprise strategy alliance. The meaning, problems and risks of enterprise＇s diversification management of our country are probed into. It is emphasized that the strategy alliance is the inevitable choice to realize the symbiosis economy of China＇s enterprises. |
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| Keywords: | business enterprise strategy alliance symbiosis economy strategy selection risk path effect |
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