| 饭店加入区域联盟的动因、条件与类型决策研究 |
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| 引用本文： | 陈岩英.饭店加入区域联盟的动因、条件与类型决策研究[J].沈阳大学学报,2010,22(4):103-106. |
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| 作者姓名： | 陈岩英 |
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| 作者单位： | 集美大学工商管理学院,福建厦门361021 |
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| 基金项目： | 福建省科技厅软科学研究计划重点资助项目 |
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| 摘 要： | 阐述了饭店加入区域联盟的入盟动因,并分析了饭店入盟所需考虑的内外部加盟条件。以此为基础,分析了饭店选择联盟类型的决策方向,并提出了各种主要联盟类型的决策要素。
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| 关 键 词： | 饭店区域联盟 联盟动因 联盟条件 类型决策 |
On Decisional Motivation, Requirements and Types Selection of Hotel Entering Regional Alliance |
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| CHEN Yanying.On Decisional Motivation, Requirements and Types Selection of Hotel Entering Regional Alliance[J].Journal of Shenyang University,2010,22(4):103-106. |
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| Authors: | CHEN Yanying |
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| Institution: | CHEN Yanying(School of Business Administration,Jimei University,Xiamen 361021,China) |
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| Abstract: | The motivation and the decisional requirement in and outside of hotel entering regional alliance are expounded and analyzed.Based on this,the decision direction of hotel entering hotel alliance is analyzed and the decision elements of main kinds of hotel alliances are put forward. |
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| Keywords: | regional hotel alliance alliance motivation alliance requirements selection in types |
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