| 中国企业网站可信度现状及建设探究 |
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| 引用本文： | 徐华林.中国企业网站可信度现状及建设探究[J].西昌学院学报(自然科学版),2008,22(3):93-95. |
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| 作者姓名： | 徐华林 |
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| 作者单位： | 乐山师范学院,旅游与经济管理学院,四川,乐山,614004 |
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| 摘 要： | 网站可信度是企业网站成功与否的重要标准。较低水平，加强企业网站可信度建设是企业亟待解决的问题。度评价的主要因素着手，来建立企业网站可信度。从实际情况来看，目前我国企业网站可信度水平整体上还处于本文从网站用户的角度出发，提出从影响用户对企业网站可信
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| 关 键 词： | 网络经济 网站可信度 口碑效应 网络营销 |
Study on the Situation and Construction ofWeb Credibilityof Chinese EnterpriseWeb |
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| XU Hua-lin.Study on the Situation and Construction ofWeb Credibilityof Chinese EnterpriseWeb[J].Journal of Xichang College,2008,22(3):93-95. |
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| Authors: | XU Hua-lin |
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| Institution: | XU Hua-lin (School of Tourism , Economic Administration,Leshan Teachers College,Leshan,Sichuan 614004) |
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| Abstract: | Web credibility is an important standard to assess whether the enterprise web is successful or not.However,the overall level of the enterprise web is rather low in China;therefore,to build up and strengthen web credibility is an urgent and crucial thing today.This article,from the perspective of web users,analyzes the main elements affecting the evaluation of web credibility so as to enhance web credibility. |
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| Keywords: | Internet economy Web credibility The effect of public reflection E-marketing |
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