基于SCP范式的安徽省快递行业发展研究

快递行业作为快速成长的行业,已成为邮政业不可或缺的重要组成部分。以安徽省快递行业为研究背景,基于SCP的分析范式,从业务发展及政策环境方面总结了安徽省快递行业的发展现状,从行业集中度、进入及退出壁垒、产品差异化分析了行业市场结构,从价格行为、营销创新及服务产品多元化分析了行业市场行为,从定性分析与因子分析两个角度分析了行业市场绩效。为制定安徽省快递行业发展战略提供参考依据。

Research on the Development of Express Industry in Anhui Province Based on SCP Paradigm

As a rapidly growing industry, the express delivery industry has become an indispensable part of the postal service. To express industry in Anhui province as the research background, based on the analysis of the SCP paradigm,summarizing development present situation of the express industry in Anhui province from the aspects of business development and policy environment, analyzing industry market structure from the industry concentration ratio, entry and exit barriers, product differentiation, from the price behavior, marketing innovation and service product diversification analyzing market behavior, from the perspective of qualitative and factor analyzing the market performance of the industry. It provides reference basis for developing the development strategy of Anhui express industry