“共享商品”使用偏好调查研究 ——基于广东省大学生消费群体的实证分析

对近两年出现的共享经济现象,以及由此催生的数量庞大的共享商品在广东省的在读大学生群体中做了使用情况及偏好程度的调研,从而得出了广东省大学生对共享商品的态度、偏好和使用率等调研数据,进而针对数据呈现出的结果,提出了改善共享商品的对策与建议。

Study of "Shared Commodity" Preferences Based on the Empirical Analysis of the College Students in Guangdong Province

The paper makes an investigation of the preference of shared commodities among the college students of Guangdong. The data of college students'' attitude, preference and using rate of shared goods in Guangdong are obtained. According to the results of the data, the countermeasures and suggestions to improve the shared goods are put forward