基于损失规避的报童决策偏差形成机制

在损失规避模型的基础上,引入缺货规避偏差因素对经典报童模型进行修正,构建了缺货惩罚条件下损失规避的最优报童订购模型,同时,基于Microsoft VFP平台设计库存决策行为实验对模型进行验证.结果表明:在高利润、均衡利润和低利润产品中,决策者的缺货惩罚系数依次减小,且均衡利润产品中的损失规避报童订购量等于风险中性的报童订购量;高利润产品中的损失规避报童订购量小于风险中性的报童订购量;而低利润产品中的损失规避报童订购量大于风险中性的报童订购量.

Formation Mechanism of Newsvendor Decision BiasBased on Loss Averse

Based on loss averse model, this paper introduces stockout averse to modify the classic newsvendor model, and constructs newsvendor model with loss averse under stockout punishing. At the same time, the paper designs behavior experiments to verify the new model based on Microsoft VFP. As shown in the results, stockout penalty coefficient decreases with product profit. In high profit product, decision maker with loss reverse will order more than the risk neutral decision maker. In low profit product, decision maker with loss reverse will order less than the risk neutral decision maker. However, the order quantity is equal within the balance profit product.