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突发性危机事件中手机短信传播的理论模型
引用本文:薛可,胡慧婷,余明阳.突发性危机事件中手机短信传播的理论模型[J].上海交通大学学报,2010,44(12):1625-1630.
作者姓名:薛可,胡慧婷,余明阳
作者单位:(1.上海交通大学 媒体与设计学院, 上海 200240; 2.博雅公共关系有限公司, 上海 200031; 3.上海交通大学 安泰经济与管理学院, 上海 200052)
摘    要:在梳理了国内外学者研究成果的基础上,运用相关理论并结合焦点小组等定性研究的方法,对突发性危机事件中影响手机短信传播因素从传播频度、传播特点、信息流动模式等角度进行了分析,提出突发性危机事件中手机短信传播的理论模型.通过实证研究及案例分析的方法对所提出理论模型进行了验证及修正.

关 键 词:突发性危机事件    手机短信传播    传播模型  
收稿时间:2009-6-17

Construction of a Theoretical Model on Short Message Service Communication in Sudden Crisis Events
XUE Ke,HU Hui ting,YU Ming yang
.Construction of a Theoretical Model on Short Message Service Communication in Sudden Crisis Events[J].Journal of Shanghai Jiaotong University,2010,44(12):1625-1630.
Authors:XUE Ke  HU Hui ting  YU Ming yang
Institution:(1.School of Media & Design, Shanghai Jiaotong University, Shanghai 200240, China;2.Burson Marsteller, Shanghai 200031, China;3.Antai College of Economics & Management, Shanghai Jiaotong University, Shanghai 200052, China)
Abstract:Based on the analysis of studies at home and abroad, this paper combines relative theories and qualitative research methods such as focus group method to analyze the factors affecting the short message service (SMS) communication in crisis from the aspects of communicative frequency, communicative character and the type of information flow. It also puts forward the theoretical model of SMS communication in sudden crisis events, and verifies and modifies the model through empirical tests and case studies.
Keywords:
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