武功山旅游者山地游憩行为特征分析

近年来,山地游憩逐渐成为旅游者热衷的活动。本文以山地旅游者为研究对象,通过实地问卷调查获取资料,分析了武功山山地游憩市场及旅游者游憩行为的一般特征。结果表明:(1)山地游憩旅游者的性别结构以男性游客居多,青年学生为主体,具有高学历的特点,但高端人群比例较少;(2)山地游憩以近距离市场游客为主,远距离市场游客为辅;(3)山地游憩旅游者的活动偏好和出游动机存在一致性,旅游者的满意度与重游意愿较高。

Analysis on the Characteristics of Tourists Mountain Recreation to Wugong Mountain

In recent years, the tourists gradually become zealous for mountain recreation activities. Taking tourists as the object of research, the paper aims at analyzing the general characteristics of Wugong Mountain recreation market and the tourists＇ recreational behaviors by conducting field questionnaire survey. The result shows that： firstly, male tourists are the majority, and well-educated young students make up the main part, but the proportion of high-end class is low. Secondly, Mountain recreation activities rely mainly on short-distance tourists while making long-distance tourists subsidiary. Thirdly, Mountain recreation activities and traveling preferences are consistent with each other, and traveling satisfaction and revisiting willingness are both high.