| K—means聚类算法在客户细分中的应用 |
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| 引用本文： | 李霞,杨长海.K—means聚类算法在客户细分中的应用[J].五邑大学学报(自然科学版),2008,22(4):49-52. |
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| 作者姓名： | 李霞 杨长海 |
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| 作者单位： | 1. 广东外语外贸大学,信息学院,广东,广州,510006
2. 南昌陆军学院,科文教研室,江西,南昌,330103 |
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| 基金项目： | 广东省高等学校自然科学研究重点项目，广东外语外贸大学科研创新团队项目 |
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| 摘 要： | 以某超市会员为研究对象，以其会员卡的消费记录为数据源，运用K-means聚类算法对该超市VIP客户进行细分，得到一个细分模型，该模型对企业营销策略的制定具有一定的辅助作用．
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| 关 键 词： | 数据挖掘 客户细分 K-means聚类算法 |
The Application of K-means Algorithm to Customer Segmentation |
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| LI Xia,YANG Chang-hai.The Application of K-means Algorithm to Customer Segmentation[J].Journal of Wuyi University(Natural Science Edition),2008,22(4):49-52. |
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| Authors: | LI Xia YANG Chang-hai |
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| Institution: | LI Xia, YANG Chang-hai (1. College of Information, Guangdong University of Foreign Studies, Guangzhou 510006, China; 2. Department of Science and Arts, Nanchang Military Academy, Nanchang 330103, China) |
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| Abstract: | This paper takes a supermarket as its object of study and takes the consumption records of its member-card holders as data. The K-means cluster algorithm is used to analyze the VIP customers of the supermarket and a customer segmentation model is obtained. The model can assist decision-makers to develop well-functioning marketing strategies. |
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| Keywords: | data mining customer segmentation K-means algorithm |
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