错视在广告中的运用

错视是“对客观事物不正确的视知觉”,属于错觉的一种。在现实生活中,这种错视现象会经常发生,使得现实事物在我们的视觉中发生某种程度的变化,有时可得到美化,有时却产生变形丑化的效果。而对于以推销商品为目的的广告来说,恰当地运用视错觉,以提升产品的形象,或者强化产品在受众心里所形成的视觉效果,是非常重要的。如果运用得巧妙而且得当,往往会收到意想不到的效果。

Visual Illusion on Advertising

In psychology, visual illusion means "the wrong visual perception on objective reality" .When in everyday life, the phenomena of visual illusion occurs quite often, which to some extent makes objective reality change.Sometimes this change is good and sometimes bad.On advertising, proper handling of the illusion may help improve the product's image and strengthen the visual effect of the product in the masses on advertising.If used skillfully and suitably,the visual illusion will have an unexpected favorable effect on advertisments.