上海世博会对宁波旅游业的影响及对策分析

宁波作为长三角南翼的区域中心城市，上海世博会必将对其旅游业产生巨大影响。如何以此为契机突出宁波旅游特色，提升旅游知名度，是宁波旅游业亟需解决的问题。宁波旅游业应从加强宏观指导与宣传，积极开发境内外市场，努力提升旅游饭店形象，加强景区自身建设等方面采取措施，以积极对接上海世博会。

Influence of Shanghai World Expo on Ningbo Tourism and the Countermeasures

Ningbo is an important economic centre city of Yangtze River delta. The coming 2010 Shanghai World Expo will bring great chance to the development of tourism in Ningbo and will promote the content and forms of the tourism in Ningbo to a higher degree. How to highlight the feature of Ningbo tourism,and attract more and more tourists home and abroad to Ningbo and better the service should be taken into consideration by the government when meeting such a good chance brought by Shanghai World Expo.