| 团购网站的定价机制与竞争策略——基于双边市场理论研究 |
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| 引用本文： | 白洁.团购网站的定价机制与竞争策略——基于双边市场理论研究[J].浙江万里学院学报,2014(3):8-12. |
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| 作者姓名： | 白洁 |
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| 作者单位： | 南京财经大学,南京210046 |
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| 基金项目： | 国家自然科学基金项目（71103080,71303104）;江苏省哲学社会科学研究基地项目（10JD017）. |
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| 摘 要： | 网络团购作为一种特殊的电子商务模式,具有双边市场特征.文章以近年来发展迅速的团购平台为研究对象,以双边市场理论为基础,基于S-C-P分析模式,对团购平台企业进行了经济学特征分析,并重点研究了该领域的定价机制与竞争策略.
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| 关 键 词： | 团购网站 双边市场理论 S-C-P分析模型 定价机制 竞争策略 |
Pricing Mechanisms and Competitive Strategy of Group-buying Websites： A Research Based on the Theory of Bilateral Market |
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| BAI Jie.Pricing Mechanisms and Competitive Strategy of Group-buying Websites： A Research Based on the Theory of Bilateral Market[J].Journal of Zhejiang Wanli University,2014(3):8-12. |
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| Authors: | BAI Jie |
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| Institution: | BAI Jie (Nanjing University of Finance and Economics, Nanjing Jiangsu 210046) |
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| Abstract: | Network group purchase is a kind of typical business model with bilateral market characteristics. This paper took network group purchase as the research object. On the basis of the theory of bilateral market and with the S-C-P analysis model, it analyzed the economic characteristics of network group purchase and the pricing mechanism and competitive strategy in this area. |
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| Keywords: | group-buying websites the theory of bilateral market S-C-P analysis model pricingmechanisms competitive strategy |
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