| 关于“文化营销”构念的界定综述 |
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| 引用本文： | 朱陶.关于“文化营销”构念的界定综述[J].达县师范高等专科学校学报,2009,19(4):121-124. |
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| 作者姓名： | 朱陶 |
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| 作者单位： | 四川文理学院,中文系,四川,达州,635000
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| 基金项目： | 四川省教育厅2007年重点资助课题《论营销策略中的文化营销》 |
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| 摘 要： | 简述了国内关于文化营销概念研究的现状,指出在文化营销概念的类别归属、本质特征和文化内涵等方面尚存在较大分歧.运用社会及行为科学研究方法,将文化营销确定为特殊类概念--构念,对文化营销构念重新作出文义性定义,并建议对文化营销构念的研究应从"概念化"逐步过渡到"操作化".即从思辨研究过渡到实证研究.
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| 关 键 词： | 文化营销 构念 文义性定义 操作性定义 |
On the Definition of the Concept Cultural Market |
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| ZHU Tao.On the Definition of the Concept Cultural Market[J].Journal of Daxian Teachers College,2009,19(4):121-124. |
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| Authors: | ZHU Tao |
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| Institution: | ZHU Tao(Department of Chinese,Sichuan University of Arts and Science,Dazhou Sichuan 635000,China) |
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| Abstract: | This paper has introduced the situation of research on the concept cultural market in China,and pointed out the differences in its categories,inherent characters and cultural connotation.This paper attempts to give a definition of constructive concept cultural market in a specific classification,with social and behavioral scientific approach,and suggest the research change from the conceptualized dialectical to the operational empirical. |
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| Keywords: | culture marketing constructive concept literal definition operational definition |
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