| 高尔夫球场设施与服务、环境、认知态度、参与状况与满意度之研究 |
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| 引用本文： | 吴克祥,李佳,付业勤.高尔夫球场设施与服务、环境、认知态度、参与状况与满意度之研究[J].达县师范高等专科学校学报,2011,21(2):127-131. |
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| 作者姓名： | 吴克祥 李佳 付业勤 |
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| 作者单位： | 吴克祥,WU Ke-xiang(暨南大学深圳旅游学院,广东深圳,518053);李佳,付业勤,LI Jia,FU Ye-qin(海南大学三亚学院,海南,三亚,572022) |
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| 摘 要： | 通过问卷调查和多元回归分析，得出高尔夫设施与服务、球场环境、参与状况、认知态度与满意度有不同程度的正相关，其中，认知态度、参与状况和高尔夫设施与服务是影响满意度的主要因素，最后针对研究结果提出对策与建议．
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| 关 键 词： | 高尔夫参与者 满意度 设施与服务 球场环境 认知态度 参与状况 |
A Study on the Satisfaction Correlation to Golf Facilities & Service, Environment, Attitudes and Participation |
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| WU Ke-xiang,LI Jia,FU Ye-qin.A Study on the Satisfaction Correlation to Golf Facilities & Service, Environment, Attitudes and Participation[J].Journal of Daxian Teachers College,2011,21(2):127-131. |
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| Authors: | WU Ke-xiang LI Jia FU Ye-qin |
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| Institution: | WU Ke -xiang, LI Jia, FU Ye- qin (1. Shenzhen Tourism College of Jinan University, Shenzhen Guangdong 518053, China; 2. Sanya College of Itainan University, Sanya Hainan, 572022, China) |
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| Abstract: | Golf industry has developed rapidly in China, but related research has lagged behind. From the view of actual experience and perception of participants, this research analyzes the correlation of golf facilities and services, golf course environment, participation, cognitive and attitudes, with golf participants＇ satisfaction. The empirical research and multiple regression analysis conclude that golf facilities and sen＇ices, golf course enviromnent, participation, cognitive and attitudes all have different degrees of positive correlation with golf participants＇ satisfaction, in which golf course facilities and services, golf course environment, cognitive and attitudes are main factors. Finally, the paper puts forward some suggestions and countermeasures. |
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| Keywords: | Goff participant satisfaction facilities and services golf course environment cognitive and attitudes participation |
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