营销专业教学改革的新构思

目前,各大中专院校都开设营销专业,其理论体系多是从国外引进的“舶来品”,然而理论上的嫁接,结果并不理想。为此,必须对教材进行改革,加强实践性教学的改革,比如成立“营销学会”,组织学生开展社会实践活动以及改革现实营销环境等等。

The New Ideas of Reforming Teaching of the Marketing Major

At present, Almost every college or middling technologic school opens the marketing major whose theories Were introduced to China. But it is not ideal just for it is not from our own theories. It is necessary to reform the teaching books and reform strongly the practice teaching. For example, to build up a "the study of marketing meeting" , to organize students to join in the social practice or change the present marketing situati