全运会市场开发策略的初步探讨

文章分析了全运会招商对象的策略重心，指出全运会要市场化运作，系统开发赛事资源；建立专业化的市场开发机构和队伍；打造全运会品牌；招商策略要灵活多样，优质服务贯穿始终，权益回报有法有据；重视全运会前期预热开发和后期保温开发．

Consideration the Strategy on Market Development of the National Games

Based on the significance of market development of the National Games, the paper puts forward the ideas of market development, We analyzes the key sponsors and points out a series of problems of market development strategies： to open up the resources of sports events systematically; to build the brands of market development; to build up the specialized agencies and ranks of market development; to stick to the flexible investment strategies and high-quality services and protect the rights and rewards of sponsors by law; to pay attention to the earlier and the later stages of market development.