公共关系案例教学法探讨

公共关系案例教学是一种理论与实践相结合的先进教学方法,具有传统教学法不可比拟的优势,能激发学生学习公共关系理论的主动性、积极性,培养创造性思维,锻炼公共关系的实务技能。要运用好案例教学法,必须注意把握案例教学的基本环节,处理好案例教学与传统教学之间的关系,提高教师和学生的素质。

Studies in the Case Teaching of Public Relations

Public relation is one kind of subject with great practicality and applicability.In the teach- ing progress,compared with traditional theoretical way of teaching under which can hardly cultivate stu- dents'practice skills,the case teaching is advanced.The case teaching which put theory and practice to- gether can inspire students'go-aheadism and positivity of learning,cultivate their creative thinking,and exercise practical skills of them.To handle the case teaching,you need to focus on the basic parts of the case teaching,to kindly deal with the relationship between the case teaching and the traditional way and to prove the stuff of both the teachers and the students.