| 按照兴趣爱好对大学生服装市场的细分化研究 |
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| 引用本文： | 刘国联.按照兴趣爱好对大学生服装市场的细分化研究[J].东华大学学报(自然科学版),2004,30(6):23-27. |
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| 作者姓名： | 刘国联 |
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| 作者单位： | 苏州大学材料工程学院,苏州,215021 |
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| 摘 要： | 按照大学生兴趣爱好的6个因子把他们分为3个细分群体，这3个群体的人口统计性因素、家庭居住地区分布、经济状况、服装消费水平和服装购买行为均明显不同，为服装业按照细分市场目标开发新产品提供了有价值的参考依据。
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| 关 键 词： | 兴趣爱好 服装市场细分化 服装行为 |
| 修稿时间： | 2004年1月8日 |
Study on Market Segmentation Through Interest and Taste of the University Students |
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| LIU Guo-lian.Study on Market Segmentation Through Interest and Taste of the University Students[J].Journal of Donghua University,2004,30(6):23-27. |
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| Authors: | LIU Guo-lian |
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| Abstract: | Consumers were classified into three groups by the six factors of their interest and taste. The three groups are difference in population Stat., family area, economic status, clothing consume level and buying behavior. These are useful information for clothing industries in designing new product by segment the consumer market. |
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| Keywords: | interest apparel market segmentation clothing behavior |
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