| 以电子商务链为核心的农业电子商务发展模式浅议 |
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| 引用本文： | 张越,李琪.以电子商务链为核心的农业电子商务发展模式浅议[J].晋中学院学报,2012,29(5):39-43. |
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| 作者姓名： | 张越 李琪 |
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| 作者单位： | 1. 西安交通大学经济与金融学院,陕西西安710061;山西青年职业学院管理系,山西太原030001
2. 西安交通大学经济与金融学院,陕西西安,710061 |
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| 摘 要： | 随着我国农业信息化的逐步深入发展,农业电子商务得到越来越广泛的应用,但由于农产品市场的特殊性,农业电子商务的发展也受到诸多条件的制约.建立以电子商务链为核心的农业电子商务发展模式,推进农产品标准化和品牌建设,大力发展农产品移动电子商务平台、培养农业电子商务人才队伍是我国农业电子商务发展从量变到质变的关键举措.
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| 关 键 词： | 农业 电子商务 模式 |
On Agricultural E-commerce Development Model Based on E-commerce Chain Theory |
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| ZHANG Yue
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LI Qi.On Agricultural E-commerce Development Model Based on E-commerce Chain Theory[J].Journal of Jinzhong University,2012,29(5):39-43. |
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| Authors: | ZHANG Yue LI Qi |
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| Institution: | 1(1.Xi’an University of Communications,Xi’an 710061,China;2.Shanxi Youth Vocational College,Taiyuan 030001,China) |
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| Abstract: | With the gradual development of China’s agricultural informationization,agricultural e-commerce is being more and more widely used.However,for the special nature of agricultural markets,the development of agriculture e-commerce is subject to many conditions.We should establish agriculture e-commerce development model based on e-commerce chain theory to promote standardization of agricultural products and brand building,vigorously develop the agricultural mobile e-commerce platform and train qualified personnel in agriculture e-commerce,which is the key strategy to moving from quantitative to qualitative change initiatives of China’s agriculture e-commerce development. |
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| Keywords: | agriculture e-commerce models |
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